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Research Overview
Leslie Snyder, Ph.D., is a professor of communication sciences and director of the Center for Health Communication and Marketing, a CDC Center of Excellence, at the University of Connecticut. She conducts research on media effects, communication campaigns, health, and international communication. Dr. Snyder is particularly interested in the intended and unintended effects of public communication and how individuals interpret messages. Under the CDC Center grant, she directs a team that is creating a safe-sex video game aimed at emerging adults ages 18-25 in urban environments.
In addition, Dr. Snyder directs an on-going meta-analysis project examining the effectiveness of U.S. and international media campaigns on a variety of health topics. She is currently examining the effectiveness of AIDS campaigns under a National Institute of Mental Health Grant (Dr. Blair T. Johnson, PI) and the effectiveness of nutrition campaigns. In the past, she has been funded by the National Institute of Alcoholism and Alcohol Abuse to study the effect of advertising exposure on youth alcohol consumption. Dr. Snyder has also served as a consultant on a number of national campaigns, including the National Institute for Drug Abuse (NIDA) media campaign against youth drug abuse, the Centers for Disease Control’s (CDC) Verb campaign promoting youth activity, the March of Dimes and CDC’s folic acid promotion campaign, and NIDA’s fetal alcohol syndrome campaign. She has also consulted for the National Academy of Sciences on diversity and campaigns.
Dr. Snyder is currently co-editing a book on advanced research methods in communication.
Education
Ph.D., Stanford University, 1986 (communication)
M.A., Stanford University, 1983 (communication)
B.A., State University of New York at Albany, 1978 (mathematics)
Featured Publications
Slater, M. D., Hayes, A., & Snyder, L. B. (Eds.) (under contract). The SAGE Handbook of Advanced Data Analysis Methods for Communication Research.
Hayes, A., Slater, M.D., & Snyder, L. B. (Eds.) Special issue on Multi-level Modeling. (Accepted.) Human Communication Research.
Snyder, L.B. Meta-analyses of mediated health campaigns. To appear in: Preiss, R.W., Allen, M. et al. Mass media effects research: Advances through meta-analysis. Hillsdale, NJ: Lawrence Erlbaum Associates. 2006.
Snyder, L.B., Fleming-Milici, F., Slater, M., Sun, H., Strizhakova, Y. (2006, January). Effects of alcohol advertising exposure on youth drinking. Archives of Pediatric and Adolescent Medicine, 100, 18-24.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (2004). A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication, 9(Supplement 1), 71-96.
Snyder, L.B. (2003). Development communication campaigns. In B. Mody (Ed.), International and Development Communication: A 21st-Century Perspective (pp. 167-188). Thousand Oaks, CA: Sage.
Snyder, L. B. & Park, C. L. (2002). National studies of stress reactions and media exposure to the attacks. In B. Greenberg (Ed.), Communication and Terrorism (pp. 177-192). Cresskill, NJ: Hampton Press.
Snyder, L.B. & Hamilton, M.A. (2002). Meta-analysis of U.S. health campaign effects on behavior: Emphasize enforcement, exposure, and new information, and beware the secular trend. In R. Hornik (Ed.) Public health communication: Evidence for behavior change (pp. 357-383). Hillsdale, NJ: Lawrence Erlbaum Associates.
Kiwanuka-Tondo, J., & Snyder, L.B. (2002). The influence of organizational characteristics and campaign design elements on communication campaign quality: Evidence from 91 Ugandan AIDS Campaigns. Journal of Health Communication, 7, 59-77.
Snyder, L.B. (2001) How effective are mediated health campaigns? In R. Rice & C. Atkin (Ed.) Public information campaigns (3rd ed., pp. 181-190). Thousand Oaks, CA: Sage.
Snyder, L.B., Fleming-Milici, F., Mitchell, M., & Proctor, D. (2000). Media, product differences, and seasonality in alcohol advertising in 1997. Journal of Alcohol Studies, 61(6), 896-906.
Snyder, L.B. & Rouse, R. (1995). The media can have more than an impersonal impact: The case of AIDS risk perceptions and behavior. Health Communication, 7, 125-145.
Snyder, L.B. & Blood, D.J. (1992). Caution: The Surgeon General's alcohol warnings and alcohol advertising may have adverse effects on young adults. Journal of Applied Communication Research, 20(1), 37-53.
Snyder, L.B. & Rouse, R. (1992). AIDS messages and risk: Targeting the urban audience. AIDS Education and Prevention: An International Journal, 4(2), 143-159.
Snyder, L.B. (1991). The impact of the Surgeon General's 'Understanding AIDS' pamphlet in Connecticut. Health Communication 3(1), 37-57.
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