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Research Overview
Dr. Atkin’s research interests include the uses and effects of new media – including communication health campaigns – and communication policy, where he was recently cited as the second most productive scholar since 1970. He has also been cited among the most productive scholars in telecommunication and mass communication since 1985 and among the 100 most published scholars in the history of the communication discipline. In 1999, Dr. Atkin received the Kreighbaum Under 40 Award, recognizing the field’s top junior journal scholar, and in 2000, he received a University Distinguished Scholar Award. He has taught courses on communication and campaigns, in addition to doing research on the diffusion of new media technologies. He has worked on research grants and contracts supported by the Ameritech Foundation, Cleveland State University, Crowell and Moring Attorneys at Law, the National Association of Broadcasters, Northern Telecom University Interaction Program and the U.S. Departments of Agriculture and Education. Dr. Atkin also serves on the editorial boards of Journal of Broadcasting & Electronic Media and Journalism & Mass Communication Quarterly & the American Journal of Media Psychology.
Education
Ph.D., Michigan State University, 1988 (mass media)
M.A., Michigan State University, 1986 (telecommunication)
A.B., University of California-Berkeley, 1983 (mass communication
Featured Publications
Abelman, R. & Atkin, D. (2002). The televiewing audience: The art and science of watching TV (Cresskill, NJ: Hampton).
Lin, C. & Atkin, D. (Eds). (2002). Communication technology and society: New media adoption and uses (Cresskill, NJ: Hampton). Nominated as outstanding book, ICA, 2003.
Atkin, D. (2007). Communication technology and social change (Mahwah, NJ: LEA).
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